The 2017 Stawell Gift offers a unique opportunity to be associated with an historic and iconic Australian sporting event that has a regional community focus and an international profile and reach.
Forever popular, the Stawell Gift provides national exposure via a live telecast on the Seven Network and significant coverage across all media forms, along with creating outstanding business development and targeted brand awareness opportunities.
In 2010, the Stawell Athletic Club commissioned independent marketing analyst, Repucomm, to review the Stawell Gift including media coverage and value of the sponsorship investments. One of their key findings was that the Gift delivers up to seven-times return on investment for event sponsors, including support sponsors.
The Gift sponsorship program is structured around race properties in the most part. The higher profile races often attract better credentialed athletes and are conducted within the live television timeslot. These races are assigned to major sponsors who sit in the second tier, immediately after the naming rights sponsor.
Other feature races are not televised and are therefore presented for a lower sponsorship investment. The starting price for race sponsorships is $3,000 + GST per annum.
In addition there are other identified carnival activities and properties which are suited towards specific sponsor categories. Current properties that are available include:
The benefits package is designed to match the value of the sponsorship investment. The sponsorship income ultimately covers the prizemoney on offer for the assigned race, and contributes towards the overall running costs of the carnival.
The types of benefits include:
This is an overview of the event sponsorship opportunities available. Of course, any sponsorship program can be further tailored to meet your specific objectives. If you are interested in discussing further, please contact: