Date: 18th March 2015

With less than three weeks to go before the running of the famous Stawell Gift, Australia’s largest supermarket retailer, Woolworths has jumped on board as the Naming Rights partner. The new partnership will breathe fresh life into the much-loved event, ensuring that it will be bigger and better than ever before.

Stawell Athletic Club (SAC) president Trevor Skurrie said the partnership with Woolworths was fantastic news for the club, the rural town of Stawell and athletics, as it leads into the 134th running of the event.

“It has been a difficult few months for the SAC as we faced the possibility of holding the event without a Naming Rights partner for the first time since the 1970s,” Mr Skurrie said.

“While we are confident the event would have proceeded, we are now in the position to deliver the event at its highest level, continue with a live broadcast on Easter Monday, and even introduce a number of new elements to enhance the overall carnival experience both on and off the track.”

The 2015 Woolworths Stawell Gift takes place over the Easter long weekend from 3rd April – 6th April, with more than 10,000 spectators expected to attend the iconic athletics event in regional Victoria.

“The Naming Rights partnership brings together one of Australia’s iconic businesses with the nation’s most iconic athletics event,” Mr Skurrie said.

“To have a sponsor of Woolworth’s magnitude supporting the Stawell Gift is recognition of the importance of this famous event to Australians.”

Woolworths Head of Campaign Management Karen Madden said: “Woolworths is delighted to come on board as Naming Rights partner of this iconic event. Woolworths has been a proudly Australian company for more than 90 years, so to join with an event like the Woolworths Stawell Gift and feeding fresh talent is a perfect fit for us. We’re looking forward to a fantastic event this Easter.”

The Stawell Athletic Club has also secured other major partnerships with Carlton & United Breweries and Coca-Cola Amatil for the 2015 event, as well as the re-signing of Australia Post, State Government of Victoria and ASICS.

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