Date: 28th January 2018

January 28, 2018 (Stawell, Victoria) – The Stawell Athletic Club and PROJECT Clothing has today announced a three-year partnership, which sees Project Clothing appointed as the official merchandise partner of the Stawell Gift through to 2020.

Under the partnership Project Clothing will produce an exclusive range of Stawell Gift and Stawell Athletic Club merchandise, which will be available on-event at the Official Stawell Gift Merchandise Store and on-line at the Stawell Gift shop.

Kieren McIntosh, President of the Stawell Athletic Club said that the addition of Project Clothing to the Stawell Gift family of partners was an important partnership for the event and club.

“In Project Clothing we have found a partner who understands the unique nature of the Stawell Gift. As we strive to offer an extraordinary experience for athletes and fans we are excited at Project Clothing’s commitment to delivering a first-class official merchandise range and fantastic shopping experience for the thousands of athletes and spectators who attend the Stawell Gift carnival each year.”

The official Stawell Gift merchandise range will provide athletes and spectators with a plethora of choice. The range includes premium quality technical apparel, casual wear, head wear and lifestyle accessories all featuring fashionable designs inspired by the Stawell Gift that will appeal to a broad range of tastes and budgets.

“As one of Australia’s fastest growing global sports apparel brands, Project Clothing is proud to be the Official Merchandise Partner for the Stawell Gift the next three years,” said Project Clothing CEO, Graeme Clarke.

“Since inception, Project has designed, engineered and delivered world-class apparel to a vast portfolio of teams and individuals across the world, including Athletics ACT, Athletics Tasmania, Athletics Queensland and the AFL Umpires Program, but moreover, our events expertise is second to none. We love nothing more than being on-circuit with competitors, their family and supporters of the sport. Real-time engagement is core to the relentless refinement of our product and brand at large.”

The 137th Stawell Gift Carnival takes place at Central Park, Stawell from Saturday March 31 – Monday April 2, 2018 and will be broadcast live on the Seven Network on Monday April 2 from 11.30am – 2.30pm AEST. The official Stawell Gift merchandise store will operate on all three days of the carnival. Tickets for the 2018 Stawell Gift carnival are now on-sale at


Project Clothing (PROJECT) is a leading sports apparel brand with technical performance at its heart. Offering a broad range of high-performance, custom and casual sportswear PROJECT Clothing is sought after by elite athletes, teams and sporting associations due the PROJECT team’s significant industry experience, expertise and commitment to innovation. PROJECT Clothing is the Official Supply Partner to the AFL Umpires Program nationally. PROJECT Clothing successfully managed the Official Merchandise Program for the 2017 World Masters Games in New Zealand and has official commercial and merchandise partnerships with AFL Europe, Athletics ACT, Athletics Tasmania, Queensland Athletics, Triathlon ACT, Challenge Family Asia Pacific, Volleyball Australia, Archery Australia and more. The range of Project Clothing apparel, including official merchandising and event stores, is available to view at

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